This Privacy Policy describes how your personal information is collected, used, and shared when you visit or interact with tuft.nyc (the “Site”), including when you book services or make a purchase.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. We also collect information about how you interact with the Site, including pages viewed, referring websites, and general usage data. We refer to this as Device Information.

We collect this information using standard technologies such as cookies, log files, and tracking tools (including analytics and pixels).

When you book an appointment, make a purchase, or attempt to do so, we collect information such as your name, email address, phone number, billing details, and payment information. We refer to this as Order Information.

Together, Device Information and Order Information are referred to as Personal Information.

How We Use Your Information

We use your Personal Information to:

• Process bookings and payments

• Communicate with you (including confirmations, reminders, and support)

• Provide and improve our services

• Screen for fraud or risk

• Send marketing communications, where permitted

We may also use your information to improve the performance and experience of our Site.

Sharing Your Information

We share your information with trusted third parties to operate our business, including:

• Shopify (e-commerce platform)

• Boulevard (booking and client management system)

• Payment processors (to securely process transactions)

• Analytics providers (such as Google Analytics)

These providers only use your information as necessary to perform their services.

We may also share information when required by law or to protect our rights.

Cookies & Tracking

We use cookies and similar technologies to enhance your experience, analyze traffic, and support marketing efforts.

You can adjust your browser settings to disable cookies if you prefer.

Text Messaging

By providing your phone number, you consent to receive text messages from Tuft NYC related to your appointments, including confirmations, reminders, and service-related updates.

You may also receive occasional marketing messages if you have opted in. Message frequency may vary. Message and data rates may apply.

You can opt out of text messages at any time by following the instructions provided in the message or by contacting us directly.

Marketing & Advertising

We may use your information to provide relevant marketing communications. You can opt out of marketing emails at any time by following the unsubscribe link.

We may also use third-party advertising tools (such as Google or Meta) to deliver relevant ads.

Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you

• Request corrections or updates

• Request deletion of your data

To make a request, contact us at hello@tuft.nyc.

California Privacy Rights

If you are a California resident, you have the right to request access to the personal information we collect about you, request deletion of your information, and request that we do not sell your personal information.

To make a request, please contact us at hello@tuft.nyc.

We do not sell personal information.

Data Retention

We retain your information for our records unless and until you request its deletion, or as required to fulfill legal or business obligations.

Security

We take reasonable measures to protect your personal information, including secure payment processing and data storage through trusted providers.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements.

Contact

For questions or requests related to your data:

Tuft NYC
Tuft Barber 1 LLC
243 Mulberry St.
New York, NY 10012
hello@tuft.nyc